LAVAZZA – WHICH BREAKFAST TYPE ARE YOU?
Four breakfast types, four colour worlds.
Four breakfast types, four colour worlds.
I had the pleasure of animating this spot for Lavazza together with the Frankfurt agency envy. One simple question – “Which breakfast type are you?” – opens up four colour worlds: Classico in deep blue, Delizioso in warm orange, Dolce in soft pink and Forte in rich berry. Each one is a monochrome top-down still life of coffee, breakfast and everyday objects that tells you a little something about its type.
Starting from the agency’s artwork, I brought the scenes to life: gentle camera moves across the tabletop, graphic wipes that carry us from one world to the next, and an end chart in which all four types come together – with an invitation to drop by and win.
Starting from the agency’s artwork, I brought the scenes to life: gentle camera moves across the tabletop, graphic wipes that carry us from one world to the next, and an end chart in which all four types come together – with an invitation to drop by and win.
Client: Lavazza
Agency: envy, Frankfurt
Year: 2022
Format: 15 s · 9:16
Scope: Animation · Motion Design
Agency: envy, Frankfurt
Year: 2022
Format: 15 s · 9:16
Scope: Animation · Motion Design